One of the core objectives of EU’s Digital Agenda is to promote (cross-border) e-commerce and thus further contribute to achieving the internal market. Various studies and surveys by the Commission identified expensive and unreliable cross-border delivery services as one key challenge in the further development of cross-border e-commerce. In November 2012 the Commission published a Green Paper on “an integrated parcel delivery market for the growth of e-commerce in the EU” and, after consultation, developed ”a roadmap for completing the single market for parcel delivery. Build trust in delivery services and encourage online sales” in December 2013. The roadmap addresses challenges related to cross-border delivery, in particular: the lack of transparency and information on delivery services for SME e-retailers, the lack of transparency and appropriate information for consumers, a lack of choice in less advanced or accessible regions and the lack of interoperability between carriers. The main policy objective of the Roadmap is to “[…] promote e-commerce in the EU by providing e-retailers and consumers with parcel delivery services […] that meet their needs in terms of quality, accessibility and affordability”. In order to achieve this objective, in the parcel roadmap, the Commission chose a set of soft measures and an industry driven approach. The Commission has stated that it will facilitate exchange with the sector, monitor progress against the objectives, take stock after 18 months (mid 2015), and then reconsider its approach. Only if the stocktaking exercise would conclude that industry initiatives proposed and implemented fall short of the Commission’s expectations, additional (regulatory) measures may be required. This study supports the Commission’s process by analysing and exploring a series of potential initiatives for market improvement and/or government policy. These are : 1. Information platform on delivery services 2. E-commerce scoreboard on delivery and price performance 3. Delivery aspects in e-commerce trust marks 4. Improve parcel services in rural areas 5. Interoperability of cross-border delivery operations 6. Methodology to measure transit time of cross-border parcels in Europe